The Good, The Bad, & the Unhealthy

Bad or Bona Fide?

Drugstores are notorious for offering a range of cheap makeup brands for consumers. And I’ve definitely bought their products for the convenience, price or just wanting to try something new!
When I became aware of the ingredient risks in makeup I began to rely heavily on the EWG Skin Deep database for my information. It’s free, easy to use, and has 69,000+ products that are rated for health concerns.

Armed with my resources, I felt great scouring the isles for brands I thought were marked as “good for me”. But like I discuss in my Skin Deep review, that’s not the whole picture. You truly don’t want to be using any products that rate higher than a 2 on their chemical concern scale (and I was using things as high as a 4).

So those “natural” oil free makeup remover pads from Almay that I switched to? Some of the ingredients listed are as high as a 5 for bioaccumulation, even though it rates as an overall 2!

Are you f&?*! kidding?

It was like a punch to the gut realizing that I’d been (basically) lied to by brands that are made to look natural or clean. Or the fact that I didn’t know how to actually navigate EWG as well as I thought I did.

EWG actually rates on overall exposure, meaning if the usage isn’t excessive then it’s rated lower than the overall risk. But if anyone is using the product frequently/everyday then their exposure IS going to be frequent/everyday.

So I decided to make and rate a list of drugstore makeup brands that babes can use to avoid the mistakes I made. There are 30 different brands offered at a variety of drugstores (Target, CVS, Walgreens, Walmart ect.) which are rated and include cruelty free + vegan options.

My hope is that it’ll be easier to know which brands should be avoided, and which just need a quick check for any health risks.

The Format

I’ve rated these 30 brands on a simple scale of Yes/Maybe/No.

Next to each brand you’ll see a list of potential health concerns that can be caused by the use of those products. I included this so you can see the associate risks, many of which are very serious.

This is especially important to note because the Maybe brands can still offer clean/healthy products. If you want to continue using a Maybe brand, you’ll need to quickly check on EWG Skin Deep that the product doesn’t exceed a rating of 2!

If you need a run-down of how to use the database, you can read my guide.

I’ve also included a key to clearly demarcate the brands that are cruelty-free or offer some/all vegan products. Here’s the kicker- just because the brand is good to animals, doesn’t mean it’s guaranteed to be good for you.

Below is a visual guide I’ve put together for my fellow babes.

Text Based List

Almay                 No – cancer, formaldehyde, bioaccumulation

Ambi            No – cancer, organ system toxicity, bioaccumulation

Avene            No – cancer, cellular change, organ toxicity

Black Radiance    Maybe – cancer, cellular chance, endocrine disruption

Bare Minerals        Maybe – organ and developmental toxicity, allergies

Burt’s Bees        Maybe- organ toxicity, allergic reactions.

Circa Beauty        Maybe – cancer, organ toxicity, neurotoxicity, endocrine disruptors

Colour Prevails    No – cancer, organ toxicity, allergies           

Covergirl        No – cancer, reproductive toxicity, endocrine disruptors

Dermablend        Maybe – cancer, organ toxicity, developmental toxicity

E.L.F.            Maybe – talc, cellular changes, bioaccumulation, organ toxicity

Emani            Yes – free of talc, parabens, and preservatives

Garnier        No – cancer, organ toxicity, reproductive/developmental toxicity   

Honest Beauty    Maybe – organ toxicity, allergies – many good products, not all

IMAN            No- cancer, reproductive/developmental toxicity,bioaccumulation

L.A. Girls        No – cancer, cellular level changes, reproductive/developmental toxicity

L’Oreal            No – cancer, cellular changes, bioaccumulation, reproductive toxicity

Maybelline        Maybe – cancer, neurotoxicity, reproductive/developmental toxicity

Max Factor        No – cancer, cellular level changes, reproductive/developmental toxicity

Milani            Maybe – cancer, formaldehyde, reproductive/developmental toxicity

Mineral Fusion    Yes – top scoring brand on EWG. No health concerns.

Neutrogena        No – cancer, neurotoxicity, bioaccumulation, organ toxicity

No7            Maybe – cancer, neurotoxicity, organ toxicity, endocrine disruptors

NYX            No – cancer, neurotoxicity, organ toxicity, endocrine disruptors

Physicians Formula    No – cancer, bioaccumulation, organ toxicity, allergies

Pixi            No – cancer, reproductive/developmental toxicity, organ toxicity, allergies

Revlon            No – cancer, reproductive/developmental toxicity, endocrine disruptors

Rimmel        No – cancer, cellular level changes, reproductive/developmental toxicity

Wet n Wild        Maybe – cancer, organ toxicity, allergies


There were only two brands that achieved a “Yes” score which babes should use and support! There are still quite a few “Maybe” brands available, of which I would encourage using the cruelty free and vegan options.

A reminder – “Maybe” brands offer both low and high risk products which is why some have concerns like cancer. Be sure to check that the specific product offered by a “Maybe” brand isn’t rated higher than a 2 on EWG Skin Deep.

I hope this list helps to streamline your search, and give you the confidence to know that the products you get aren’t harming you.

Final Thoughts

I was pleasantly surprised by the results. I truly thought all the drugstore brands would be in the “No” category.

There were some brands that I assumed were bad, that are actually good! (Shout out to Wet n Wild). And many of the “Maybes” turned out to have a variety of low-risk options that babes can continue to buy if they love that brand.

EWG has an app! It’s free and easy to use, just be sure to check out my review so you know how to easily navigate the database.

Information Resources

The Ethical Elephant

Talcum Powder

EWG Skin Deep


Enjoyed the article? Want to win something each month? Want to become A Bona Fide Babe?

Join A Bona Fide Babe by signing up for the the monthly newsletter where I feature a new product each month, update subscribers on recent posts, and did I mention the free giveaway? Check out the Newsletter tab for more details ♥

Follow my blog with Bloglovin


Leave a Reply

Your email address will not be published. Required fields are marked *

Become A Bona Fide Babe